Trying to choose between Kailua-Kona and Waikoloa for a vacation rental? Both deliver sun and surf, yet each attracts a different type of guest and shapes your bottom line in its own way. If you want strong bookings and a place you love to use, it pays to understand the lifestyle, rules, and numbers before you buy. This guide breaks down the essentials so you can compare apples to apples and make a confident move. Let’s dive in.
Big Island snapshot for vacation rentals
Visitor demand on the Big Island spreads more evenly across the year because travelers come for beaches, golf, diving, coffee tours, and major events. You can explore seasonality and origin markets through the Hawaii Tourism Authority’s visitor statistics. For a broader economic view, the state’s Department of Business, Economic Development & Tourism also publishes helpful data.
Operating costs are higher than the mainland. Expect bigger line items for property management, utilities, insurance, AOAO or HOA fees, and shipping. These recurring costs have a real impact on net returns, so build them into your underwriting early.
Kona vs. Waikoloa at a glance
- Kailua-Kona: Historic town energy, harbor access, independent dining, and a mix of condos and single-family homes. Walkability to restaurants and tours helps drive bookings.
- Waikoloa: Planned resort environment with pools, golf, shopping, and family-friendly beaches. Properties that look and feel like a resort often command premium rates.
- Bottom line: Both can work well. Your best fit depends on your target guest, the property’s rules, and how you plan to use the home yourself.
Who chooses Kailua-Kona
Guest demand drivers
Guests often pick Kailua-Kona for town convenience and culture. The harbor area supports snorkeling and diving charters, including popular manta ray night tours, and the region’s coffee farms and events add to the draw. Historic streets, local shops, and restaurants give visitors plenty to do within a short radius.
Property and experience
You will find a mix of oceanfront and in-town condos alongside single-family homes. Walkability to downtown is a clear selling point that can support higher nightly rates. Many travelers base in Kona for island-wide day trips, which can lead to strong repeat bookings.
Investor takeaways
If you want flexibility in property type and a local-town vibe, Kona is compelling. Some neighborhoods have more liberal short-term rental options, but rules vary block by block. Always verify county registration requirements and any project or neighborhood restrictions before you buy.
Who chooses Waikoloa
Guest demand drivers
Waikoloa offers a resort-based vacation where families can settle in and stay put. The Waikoloa Beach Resort clusters hotels, shopping, dining, and activities around Anaehoʻomalu Bay. Golf, calm-water beach days, and on-site amenities make trip planning simple for multi-generational groups.
Property and experience
Guests expect pools, secure parking, and easy access to beaches, shopping, and dining. Condominiums and villas within resort complexes tend to perform best when they match the resort look and service expectations. Listings with on-site or nearby amenities often attract longer family stays.
Investor takeaways
Waikoloa can support premium rates for high-amenity units, though AOAO fees may be higher. Some projects include minimum stay rules that shape your rental strategy. If you value personal use and a low-friction guest experience, Waikoloa aligns well.
Beaches and access
Waikoloa anchors around Anaehoʻomalu Bay for family-friendly waters. Hapuna and Mauna Kea beaches are also nearby for classic white-sand days. Many properties offer a short walk or quick drive to the shoreline, which is a strong draw for families.
Kailua-Kona’s coastline features smaller beaches and celebrated snorkeling spots such as Kahaluu Bay and Magic Sands. Many dive and snorkel boat departures leave from the Kona harbor area, which adds convenience for ocean-focused guests. For official rules and access details, review the Department of Land and Natural Resources guidance.
Getting there and around
Kona International Airport (KOA) serves both areas. Waikoloa is generally closer to KOA than downtown Kailua-Kona, which can help with quick turnarounds. Actual drive times depend on the specific address and traffic, so always verify as part of your property comparison.
AOAO and HOA rules that change the math
Common restrictions to check
- Minimum stay rules, including projects with 30-day minimums that effectively prohibit nightly rentals.
- Bylaws that restrict or ban transient rentals or require special registration with the association.
- Guest registration procedures, parking pass policies, quiet hours, and fines for violations.
Cost factors that impact ROI
AOAO fees in resort complexes often fund pools, landscaping, security, elevators, and master insurance. These fees can materially reduce net income. Older projects may levy special assessments for capital work, and short-term rental endorsements for your insurance policy can increase your premium.
Due diligence steps
- Read CC&Rs, bylaws, house rules, and any rental addenda before you write an offer.
- Request meeting minutes, enforcement histories, and any pending legal items related to rentals.
- Review the latest budget and reserve study to gauge the risk of future assessments.
- Ask on-site management about real-world enforcement and owner experiences.
- For condominium governance context, see HRS Chapter 514B.
Legal, taxes, and permits
You must register and remit state taxes to operate a short-term rental. The Hawaii Department of Taxation outlines General Excise Tax and Transient Accommodations Tax obligations and filing.
Hawaii County requires specific short-term rental registration and compliance tied to zoning and project type. For current applications, zoning tools, and policy updates, consult the Hawaii County Planning Department. State land, shoreline, and park rules are managed by DLNR. You can review access and use policies through the DLNR website.
Returns vs. lifestyle: choosing your fit
- Waikoloa: Resort convenience and family amenities support premium positioning. Expect meaningful AOAO costs and project-specific stay rules that influence your calendar. This can be a great match if you plan significant personal use or want a turnkey guest experience.
- Kailua-Kona: Town energy, tour access, and dining help drive demand. You will find a wider variety of property types, including single-family homes that are not subject to AOAO rules. Central locations can mean higher turnover and hands-on management.
- Either way: Model both ADR and occupancy by season, then subtract all operating costs. Short-term management fees commonly range from 20 to 35 percent, so underwrite conservatively.
A simple underwriting checklist
- Estimate gross revenue using ADR times conservative occupancy by season. Use island-level seasonality from the Hawaii Tourism Authority.
- Subtract realistic operating costs: management fees, AOAO or HOA dues, utilities, insurance, cleaning, repairs, supplies, taxes, and listing costs.
- Stress test for low-season occupancy and possible changes to association or county rules.
- Verify zoning, county registration status, and association permissions before you close. Start with the Hawaii County Planning Department and the Hawaii Department of Taxation.
- Interview at least two local property managers for ADR, occupancy ranges, and sample P&Ls for comparable properties.
How to compare two specific condos or homes
- Match guest profiles: family resort week vs. town-and-tours base. Pick the property that aligns with the target guest you plan to serve.
- Score true access: walkability to beach or dining, parking ease, elevator presence, and on-site amenities like pools and grills.
- Read the fine print: CC&Rs, minimum stays, guest rules, parking caps, quiet hours, and any additional guest fees or registrations.
- Model net income: plug AOAO fees, management fees, utilities, and insurance into your pro forma. Do not forget reserves for furniture and wear-and-tear.
- Confirm compliance: check county registration status and zoning, and bookmark the Hawaii County Planning Department for updates.
Ready to walk properties and see how the numbers and lifestyle line up for you? Reach out to Kristen Matthews for a local, design-forward plan to compare options, sharpen your underwriting, and secure the right fit.
FAQs
Is Waikoloa or Kona better for families booking a resort stay?
- Waikoloa typically suits families who want pools, golf, shopping, and calm-water beach access within a resort setting, while Kona appeals to guests who prefer town energy and easy access to tour operators.
How close are Waikoloa and Kona vacation rentals to the airport?
- Both areas use Kona International Airport; Waikoloa is generally closer than downtown Kona, but you should verify drive times for the specific address and typical traffic.
What AOAO or HOA rules most often surprise new owners?
- Minimum stay requirements, guest registration and parking pass rules, quiet hours with fines, and occasional special assessments can all affect your calendar and net income.
Do I need permits or registration to run a short-term rental on the Big Island?
- Yes, you must comply with Hawaii County short-term rental rules and register for state taxes; start with the Hawaii County Planning Department and the Hawaii Department of Taxation.
Where can I find reliable seasonality data for underwriting?
- Use the Hawaii Tourism Authority for island-level visitor trends and the state’s DBEDT for broader economic context, then validate with local property managers for neighborhood specifics.